| The UK Holiday Park has become one of the
| |
| | customers with a much greater range of
|
| great national institutions. Generations
| |
| | choice.
|
| of families, from the turn of the century
| |
| | Secondly the entertainment offering
|
| onwards, have left the UK's cities to
| |
| | changed enormously. Some UK parks began
|
| head for their two weeks summer holidays
| |
| | to specialise in just offering specific
|
| on the British coastline.
| |
| | entertainment breaks. Top comedians,
|
| The Holiday Park had a fairly humble
| |
| | shows and musical acts have begun to top
|
| beginning, essentially offering
| |
| | the bill and themed weekends specialising
|
| accommodation, entertainment and food all
| |
| | in entertainment like county western,
|
| under one roof, more often than not on
| |
| | 60's revivals and dance and sport breaks.
|
| the edge of a large traditional seaside
| |
| | Parks have also become better at
|
| town like Blackpool, Skegness or Great
| |
| | targeting key groups like adult weekends,
|
| Yarmouth.
| |
| | family activity holidays or special
|
| These holiday parks were very popular
| |
| | nights for stag and hen groups.
|
| with families looking for affordable
| |
| | Thirdly the traditional three meals a day
|
| holidays, at a time when overseas travel
| |
| | offering of parks has probably seen the
|
| was expensive and unobtainable for a
| |
| | greatest change. To adapt to the change
|
| large percentage of the general public.
| |
| | needs of holiday makers more and more
|
| However as overseas travel became more
| |
| | parks have began to offer self catering
|
| affordable Britain saw the rise of the
| |
| | options rather than providing full or
|
| package holiday in the 70's and 80's,
| |
| | half board and charging extra for meals.
|
| which meant that the UK holidays no
| |
| | Some of the larger chain parks have gone
|
| longer offered the value that was such a
| |
| | even further and don't offer any
|
| unique selling point for many of the
| |
| | catering, just inviting the restaurants
|
| popular parks. With the new found
| |
| | and fast food places to offer food on the
|
| competition from guaranteed sun, cheap
| |
| | Park. However, as the parks themselves
|
| accommodation, food and drink, UK holiday
| |
| | have diversified, offering different
|
| parks came under increasing pressure.
| |
| | things to different holiday markets, so
|
| The challenging times that faced the
| |
| | has the catering, and some holiday parks
|
| industry were definitely compounded by a
| |
| | now make a virtue of the fact that they
|
| change in perception of the holiday park
| |
| | offer three top quality meals all day.
|
| experience. When you mentioned holiday
| |
| | One example of a company who stayed ahead
|
| parks people began to think of the
| |
| | of the game was Potters Leisure Resort.
|
| popular TV series Hi-de-Hi and never
| |
| | As the UK's only Five Star Independent
|
| ending rounds of knobbly knees
| |
| | Park they had long been investing to top
|
| competitions, donkey rides and red coat
| |
| | quality infrastructure, entertainment and
|
| style entertainment. Unfortunately
| |
| | catering and the initial costs of the
|
| combined with cold and windy chalets and
| |
| | project have been rewarded with a
|
| indifferent food!
| |
| | reputation for top quality holiday park
|
| The holiday park has however come a long
| |
| | experience.
|
| way since its humble beginnings and in
| |
| | But Potters aren't the only company
|
| the last ten years the industry has seen
| |
| | offering top quality park style holidays.
|
| a massive revolution in the breadth,
| |
| | More and more developments in the UK are
|
| quality and style of holiday parks
| |
| | building the lodge style accommodation
|
| available in the UK.
| |
| | away from the traditional holiday park
|
| Like many UK tourism business the
| |
| | centres of seaside towns. The inland
|
| independent and multiple holiday park
| |
| | lodge style developments have
|
| owners began to see a decrease in the
| |
| | specifically moved away from the 'park'
|
| interest in their holiday offering. The
| |
| | image and now offer champagne and hot
|
| park owners came up with a number of
| |
| | tubs style breaks in a quiet and secluded
|
| solutions to counter the perception and
| |
| | rural environment.
|
| the improve the quality of the holiday
| |
| | Parks are springing up right across the
|
| park experience.
| |
| | UK on the coast and inland and more than
|
| Firstly the accommodation was upgraded.
| |
| | ever before the UK holiday park
|
| Customers were no longer happy with basic
| |
| | experience offers something for everyone
|
| facilities, so holiday parks spent
| |
| | from traditional entertainment in Great
|
| millions on improving accommodation
| |
| | Yarmouth, to five star luxury in the
|
| facilities, from upgrading the standard
| |
| | Cotswolds. With so much innovation in the
|
| rooms to developing penthouse apartments
| |
| | industry holiday parks will continue to
|
| with plasma TV's, four poster beds and
| |
| | offer more of what the holidaymaker wants
|
| room service. This resulted in holiday
| |
| | and needs - a top quality holiday
|
| parks giving a more upmarket feel to all
| |
| | experience.
|
| their accommodation and provided
| |
| |
|
