Explore the towns of England


Holiday Parks In The Uk

The UK Holiday Park has become one of thecustomers with a much greater range of
great national institutions. Generations ofchoice.
families, from the turn of the century
onwards, have left the UK's cities to headSecondly the entertainment offering changed
for their two weeks summer holidays on theenormously. Some UK parks began to specialise
British  coastline.in just offering specific entertainment
breaks. Top comedians, shows and musical acts
The Holiday Park had a fairly humblehave begun to top the bill and themed
beginning, essentially offeringweekends specialising in entertainment like
accommodation, entertainment and food allcounty western, 60's revivals and dance and
under one roof, more often than not on thesport breaks. Parks have also become better
edge of a large traditional seaside town likeat targeting key groups like adult weekends,
Blackpool,  Skegness  or  Great  Yarmouth.family activity holidays or special nights
for  stag  and  hen  groups.
These holiday parks were very popular with
families looking for affordable holidays, atThirdly the traditional three meals a day
a time when overseas travel was expensive andoffering of parks has probably seen the
unobtainable for a large percentage of thegreatest change. To adapt to the change needs
general  public.of holiday makers more and more parks have
began to offer self catering options rather
However as overseas travel became morethan providing full or half board and
affordable Britain saw the rise of thecharging extra for meals. Some of the larger
package holiday in the 70's and 80's, whichchain parks have gone even further and don't
meant that the UK holidays no longer offeredoffer any catering, just inviting the
the value that was such a unique sellingrestaurants and fast food places to offer
point for many of the popular parks. With thefood on the Park. However, as the parks
new found competition from guaranteed sun,themselves have diversified, offering
cheap accommodation, food and drink, UKdifferent things to different holiday
holiday parks came under increasing pressure.markets, so has the catering, and some
holiday parks now make a virtue of the fact
The challenging times that faced the industrythat they offer three top quality meals all
were definitely compounded by a change inday.
perception of the holiday park experience.
When you mentioned holiday parks people beganOne example of a company who stayed ahead of
to think of the popular TV series Hi-de-Hithe game was Potters Leisure Resort. As the
and never ending rounds of knobbly kneesUK's only Five Star Independent Park they had
competitions, donkey rides and red coat stylelong been investing to top quality
entertainment. Unfortunately combined withinfrastructure, entertainment and catering
cold  and windy chalets and indifferent food!and the initial costs of the project have
been rewarded with a reputation for top
The holiday park has however come a long wayquality  holiday  park  experience.
since its humble beginnings and in the last
ten years the industry has seen a massiveBut Potters aren't the only company offering
revolution in the breadth, quality and styletop quality park style holidays. More and
of  holiday  parks  available  in  the  UK.more developments in the UK are building the
lodge style accommodation away from the
Like many UK tourism business the independenttraditional holiday park centres of seaside
and multiple holiday park owners began to seetowns. The inland lodge style developments
a decrease in the interest in their holidayhave specifically moved away from the 'park'
offering. The park owners came up with aimage and now offer champagne and hot tubs
number of solutions to counter the perceptionstyle breaks in a quiet and secluded rural
and the improve the quality of the holidayenvironment.
park  experience.
Parks are springing up right across the UK on
Firstly the accommodation was upgraded.the coast and inland and more than ever
Customers were no longer happy with basicbefore the UK holiday park experience offers
facilities, so holiday parks spent millionssomething for everyone from traditional
on improving accommodation facilities, fromentertainment in Great Yarmouth, to five star
upgrading the standard rooms to developingluxury in the Cotswolds. With so much
penthouse apartments with plasma TV's, fourinnovation in the industry holiday parks will
poster beds and room service. This resultedcontinue to offer more of what the
in holiday parks giving a more upmarket feelholidaymaker wants and needs - a top quality
to all their accommodation and providedholiday experience.



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