| The UK Holiday Park has become one of the
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| | customers with a much greater range of
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| great national institutions. Generations
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| | choice.
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| of families, from the turn of the century
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| | Secondly the entertainment offering
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| onwards, have left the UK's cities to
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| | changed enormously. Some UK parks began
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| head for their two weeks summer holidays
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| | to specialise in just offering specific
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| on the British coastline.
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| | entertainment breaks. Top comedians,
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| The Holiday Park had a fairly humble
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| | shows and musical acts have begun to top
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| beginning, essentially offering
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| | the bill and themed weekends specialising
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| accommodation, entertainment and food all
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| | in entertainment like county western,
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| under one roof, more often than not on
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| | 60's revivals and dance and sport breaks.
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| the edge of a large traditional seaside
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| | Parks have also become better at
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| town like Blackpool, Skegness or Great
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| | targeting key groups like adult weekends,
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| Yarmouth.
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| | family activity holidays or special
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| These holiday parks were very popular
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| | nights for stag and hen groups.
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| with families looking for affordable
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| | Thirdly the traditional three meals a day
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| holidays, at a time when overseas travel
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| | offering of parks has probably seen the
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| was expensive and unobtainable for a
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| | greatest change. To adapt to the change
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| large percentage of the general public.
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| | needs of holiday makers more and more
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| However as overseas travel became more
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| | parks have began to offer self catering
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| affordable Britain saw the rise of the
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| | options rather than providing full or
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| package holiday in the 70's and 80's,
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| | half board and charging extra for meals.
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| which meant that the UK holidays no
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| | Some of the larger chain parks have gone
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| longer offered the value that was such a
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| | even further and don't offer any
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| unique selling point for many of the
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| | catering, just inviting the restaurants
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| popular parks. With the new found
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| | and fast food places to offer food on the
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| competition from guaranteed sun, cheap
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| | Park. However, as the parks themselves
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| accommodation, food and drink, UK holiday
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| | have diversified, offering different
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| parks came under increasing pressure.
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| | things to different holiday markets, so
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| The challenging times that faced the
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| | has the catering, and some holiday parks
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| industry were definitely compounded by a
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| | now make a virtue of the fact that they
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| change in perception of the holiday park
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| | offer three top quality meals all day.
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| experience. When you mentioned holiday
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| | One example of a company who stayed ahead
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| parks people began to think of the
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| | of the game was Potters Leisure Resort.
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| popular TV series Hi-de-Hi and never
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| | As the UK's only Five Star Independent
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| ending rounds of knobbly knees
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| | Park they had long been investing to top
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| competitions, donkey rides and red coat
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| | quality infrastructure, entertainment and
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| style entertainment. Unfortunately
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| | catering and the initial costs of the
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| combined with cold and windy chalets and
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| | project have been rewarded with a
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| indifferent food!
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| | reputation for top quality holiday park
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| The holiday park has however come a long
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| | experience.
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| way since its humble beginnings and in
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| | But Potters aren't the only company
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| the last ten years the industry has seen
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| | offering top quality park style holidays.
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| a massive revolution in the breadth,
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| | More and more developments in the UK are
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| quality and style of holiday parks
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| | building the lodge style accommodation
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| available in the UK.
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| | away from the traditional holiday park
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| Like many UK tourism business the
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| | centres of seaside towns. The inland
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| independent and multiple holiday park
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| | lodge style developments have
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| owners began to see a decrease in the
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| | specifically moved away from the 'park'
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| interest in their holiday offering. The
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| | image and now offer champagne and hot
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| park owners came up with a number of
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| | tubs style breaks in a quiet and secluded
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| solutions to counter the perception and
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| | rural environment.
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| the improve the quality of the holiday
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| | Parks are springing up right across the
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| park experience.
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| | UK on the coast and inland and more than
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| Firstly the accommodation was upgraded.
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| | ever before the UK holiday park
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| Customers were no longer happy with basic
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| | experience offers something for everyone
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| facilities, so holiday parks spent
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| | from traditional entertainment in Great
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| millions on improving accommodation
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| | Yarmouth, to five star luxury in the
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| facilities, from upgrading the standard
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| | Cotswolds. With so much innovation in the
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| rooms to developing penthouse apartments
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| | industry holiday parks will continue to
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| with plasma TV's, four poster beds and
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| | offer more of what the holidaymaker wants
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| room service. This resulted in holiday
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| | and needs - a top quality holiday
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| parks giving a more upmarket feel to all
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| | experience.
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| their accommodation and provided
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