| When foreign travel first became accessible to | | | | has been considerable. The internet has fuelled the |
| the masses in the 1970's, tens of thousands of | | | | ability of holiday makers and travellers to |
| Brits began streaming abroad annually over the | | | | investigate options for travel, accommodation and |
| next 30 years in a travel revolution provided by | | | | services in a way that they have previously been |
| package holidays. Up until the late 1990's and even | | | | unable to explore. Furthermore, the cost |
| into the 21st century, package holidays dominated | | | | reductions associated with online bookings and the |
| the plans of UK holiday makers and garnered Brits | | | | rise of budget airlines has made more exotic |
| a reputation as sun, sea and sand seekers. This | | | | destinations more accessible to the average UK |
| stereotype has eroded in recent years as UK | | | | holiday maker opening an interest beyond the |
| holiday makers have moved away from the | | | | previous staple of two weeks on the Spanish |
| traditional, stereotypical package holiday offerings. | | | | Costas. |
| The surge of independent travel in recent years | | | | |