| Most online guides offer B&B owners the | | | | ask the provider about their websites' |
| option of free listings, which can include a link to | | | | effectiveness in generating traffic / visitors to |
| your website (if you have one); contact phone | | | | your site. All reputable providers should supply you |
| and physical address details, plus business | | | | with monthly report statistics that help you track |
| information such as: facilities, room numbers | | | | your advertising return on investment. One |
| & the style of accommodation you provide. | | | | advantage to paid listings can be prominence on a |
| The location of your listing within a free directory | | | | listing page and extra information about your |
| will largely be determined by how many other | | | | business. |
| listings have also been submitted and accepted. | | | | Dependent on your target market, you may wish |
| Make sure you review a directories listing and | | | | to list your business with country specific and / or |
| submission information. Some directories require | | | | international online B&B guides. With more |
| you to add a link from your website to theirs; in | | | | and more people using online search as a method |
| which case, you can either add their link to your | | | | for finding bed and breakfast accommodation it is |
| website yourself or send the required link | | | | even more important to have your business listed |
| information to your web designer to update for | | | | in as many of these high quality directories as |
| you. When you are ready to apply for a listing the | | | | possible. A simple search on any of the major |
| directory you are submitting to should be able to | | | | search engines will list such directories for you. |
| tell if you have already linked to them. | | | | Online B&B directories can be very |
| Most online guides offer a number of listing | | | | comprehensive, allowing the searcher to sort |
| options or packages, such as gold listings, silver | | | | results by a number of parameters such as: |
| listings and bronze listings, where the gold and | | | | location, cost, style of B&B and amenities. |
| silver listing options typically contain paid | | | | With this in mind, ensure that you include as much |
| advertising components. Some membership | | | | detailed information as possible with each of your |
| benefits can include guest loyalty schemes and | | | | accommodation listings, as this is what users will |
| coverage in other offline media such as books | | | | be basing their personal search upon. |
| & magazines. Review a directories | | | | Bed and Breakfast Directory sites such as this |
| membership policies for additional benefits such as | | | | can help your online marketing efforts with a link |
| this. | | | | back to your website from a reputable directory |
| If you decide to pay for a more exclusive listing | | | | and exposure to thousands of searchers. |
| with a Bed and Breakfast Directory be sure to | | | | |