| Mainstream holidays in the UK have changed | | | | have result in the world becoming a much smaller |
| enormously in the last ten years as companies | | | | place. However, to look at the first big change we |
| and tourism businesses struggled to cope with the | | | | need to go back 25 years. |
| constantly changing customer requirements. This | | | | The UK holiday market was still in a relatively |
| has presented the tourism industry with a series | | | | secure position, with a large percentage of its |
| of new challenges that are currently sculpting a | | | | holidaymakers still taking UK breaks in cottages, |
| new type of travel business. | | | | holiday parks, B&Bâs and hotels. Then in |
| To understand how the industry has changed and | | | | the 80âs cheap package holidays had an |
| grown it is necessary to look at the internal and | | | | enormous effect on the UK mass-market holiday |
| external influences that have forced this shift in | | | | businesses as value for money, guaranteed |
| the UK market These factors can be attributed | | | | sunshine and better quality accommodation and |
| to a number of changes in society, changes in | | | | food resulted in an exodus. During this period |
| technology and infrastructural developments that | | | | holiday businesses saw a massive fall in guests. |