Chinese LED display market has huge potential

  In recent years, China LED Display (lightDakota at the current stage of China's
emitting diode) displays the application ofdevelopment, I do not think we have fewer local
increasing current LED displays have been widelyresources. We have invested a great amount of
applied to banks, railway station, gymnasium, LEDfunds in the Asia-Pacific regional headquarters in
display market potential becomes increasinglyShanghai to build a new plant. Our rapid
obvious. Dakota United States is the world'sdevelopment in China for our current and future
largest electronic display manufacturer, in 2008business has laid a solid foundation.
fiscal year, its worldwide sales of 50 billion U.S.   I: According to some data feedback,
dollars.Dakota's worldwide sales exceeding 3.1 billion
  dollars, of which 2 / 3 of products from the
Recently, Dakota Kurtenbach, vice president ofscoreboard. This of course is good, but it is also a
worldwide acceptance, "China Electronics News"product by adding a large number of chips there
interview, said, LED display in China has hugeis a considerable risk, how you look at this issue?
market potential, localization strategy to makeKurtenbach: In the 2008 fiscal year, our worldwide
Dakota's China business has a solid foundation.sales reached 50 billion U.S. dollars. Of which only a
Reporter: dakota's in October 2005 for enteringsmall fraction of products derived from the
the Chinese market has achieved satisfactory?standardized score. By providing a broad range of
The next few years, Dakota in the Chineseintegrated LED display system for all kinds of
market What is the goal? Kurtenbach: Ourmarketing services, Dakota has maintained a
achievements and China satisfied with the wholestable momentum of development. As mentioned
operation. China's extremely rapid pace ofearlier, LED video display is our main products and
development to better promote the company'soccupy a major share of sales.
Asia-Pacific region markets. In the next few   I: You are Keyframe department and head
months, we will continue to play the company'sof technical services, can you tell us about the
technical superiority and comprehensive projecttwo departments of their respective
management services as its core customer base.characteristics and LED display manufacturers in
From the long-term plan, our new factory willthe role? Kurtenbach: Keyframe design creative
enable us to LED electronic display market inand exciting figures show content, including
China, the further development of even morehigh-definition video, 3D animation and motion
powerful, but also more convenient for our quickgraphics. In particular, they proficient in multimedia
response to regional operations for the companynetworks, large LED display features, deliver
in all aspects of marketing opportunities.dynamic information to the audience. This sector
   China LED Display Industryincludes animation designers, high-definition video
   Author: Currently in China, more than 100photographer / editor, producer, client manager
LED display manufacturers to compete, as oneand artistic director. This is LED manufacturers
has a relatively small number of local resources inprovide a special product, but also from another
China for foreign LED electronic displaypoint of view the performance of industry,
manufacturers, Dakota is how to develop theDatacraft focus on the display. Video Products
Chinese market in the strategic plan? Kurtenbach:Engineering / Technical Services sector is one that
LED display in China has great market potential.contains from the production, electrical engineering
Over the past few years, China's domesticto the market research, technical support,
manufacturers of LED display the rapid rise of thisincluding a great span of a team. LED electronic
industry is full of fierce competition. We aredisplay manufacturers, as R & D and design
aware of the customer base into distinctof the core, technical services department is
boundaries, Dakota company is the need for thealways standing Dakota company to a leading
best utility for the product customers. On theposition in the industry, an important factor.