History Of Lg Electronics

LG Electronics is one of the world's largestdecade, the company already had a sales
manufacturers of electronics products. As ofsubsidiary and a joint production subsidiary in the
2009, this company is the third largest-producerSoutheast Asian region as they established one in
of mobile phones and the second largest-producerThailand. In the History of LG Electronics, the
of television sets in the entire world. Its central1980's is known as the decade of international
headquarters is situated in the LG Twin Towers inexpansion. LG Electronics, then known as Lucky
Seoul, South Korea. The company has about oneGoldstar was selling cheaper home appliances and
hundred and forty nine subsidiaries all over theother forms of telecommunications devices
world that manufacture different kinds ofcompared to Japanese brands.
electronic gadgets from home appliances toIn the 1990's, the company was becoming more
telecommunication devices. LG Electronics is a Topaggressive in the international market. By early
100 global brand that is a dominant force to be1990, they put up an Ireland-based design
reckoned with in the electronics industry.technology center. Then in 1993, with the
The company started in 1947 under the tradinginauguration of the Huizhou subsidiary, their
name Lak Hui. Back then, it was not yet anmarketing in mainland China got bigger. It was in
electronics company but more of a cosmetics and1995 that Lucky Goldstar officially changed its
trading business. Then by 1958, Goldstar wasname to LG Electronics. In the same year, they
established by In-Hwoi Koo, who was the founderacquired the US-based company named Zenith. In
of Lak Hui. It should be known that Goldstar1997, LG Electronics established a subsidiary in
made the first radio in Korea. The letter G in LGIndia. The following year the company made the
Electronics today traces its roots fromworld's first 60-inch PDP TV.
Goldstar—its original brand name.In 2000, LG Electronics launched a refrigerator
Then in the 1960's, Goldstar, which was thethat can be bought through the internet. They
electronics division of Lak Hui expandedwere also becoming the leading brand when it
exponentially. By 1962, Goldstar radios werecomes to LCD TV, mobile phones, and computer
exported to countries like the United States ofhardware. In 2001, LG Electronics launched home
America. In 1965, Goldstar produced the firstappliances that can be bought via the internet.
refrigerator in Korea. Then the following year,These were LG Electronics' newest models of
they made Korea's first black and white television.washing machine, air conditioner, and microwave
Then in 1968, Korea's first air-conditioning unit wasoven. It also became the market leader in
produced and followed the succeeding year. AsAustralia's CDMA market. LG Electronics also
shown here, when LG Electronics was still knownaugmented their GSM mobile handsets exports to
as Goldstar, it was already the pioneering homeEuropean countries such as Russia and Italy. In
appliance manufacturer in its native South Korea.2003, it became the top global CDMA producer.
In the 1970's, Koo Cha-Kyun took over theThen it also entered the Northern European and
leadership of the company. Under him, Luk HaiMiddle East GSM market. In 2007, LG Electronics
changed its name to "Lucky", therefore formingdemonstrated the world's first MIMO 4G-Enabled
the original meaning of the letter L in LGTechnologies with 3G LTE. Then in 2008, the
Electronics. As a pioneer of electronics invention,company went a gradual change as the LG no
they made the first colored television in Korea inlonger represents Lucky Goldstar but the new
the year 1977. By 1978, their exports reached UScompany logo "Life is good", which also incidentally
$100 million.is its new brand identity.
Then in the 1980's LG Electronics was alreadyLG Electronics is a dominant company in the
using the initials LG to refer to Lucky Goldstar. Itelectronics industry. Its subsidiary LG Electronics
expanded throughout the entire decade. The firstUSA is also prevailing in the North American
European subsidiary was established in Germany.market. From a small South Korean company in
A color TV manufacturing plant was established inthe 1940's, LG Electronics is now truly a global
the United States of America. Then a Europeanleader in the electronics market. A lot of
standard VCR manufacturing plant washouseholds do have their products.
inaugurated in Germany. Then by the end of the