| Direct marketing is alive and well and living in the | | | | get the business up and running. One of the |
| UK. Many believed that the introduction of internet | | | | advantages of leaflet delivery businesses is that |
| marketing would be the box that leaflet | | | | the start up costs are relatively low. You can |
| distribution was buried in but that has not proven | | | | literally do leaflet drops on your own so all you |
| to be the case. The statistics are well in favour of | | | | need is the money for a company vehicle and |
| leaflet delivery when comparing with other forms | | | | initial marketing material, the Direct Marketing |
| of direct marketing, even ahead of email and | | | | Association (DMA) is a good source of information |
| direct mail. | | | | for tips on this. |
| 66% of adults have claimed to be positively | | | | You can also contact a local printer and negotiate |
| influenced by a leaflet dropped through their | | | | a preferable rate which can then included in an all |
| letterbox, whilst 84% of adults admit to looking at | | | | inclusive price per leaflet for your clients. They |
| leaflets that are dropped. It is the fastest growing | | | | might want to use their own designers and |
| form of direct marketing in the UK since 1984 | | | | printers so the rates need to reflect this. Your |
| and 80% of respondents have responded to | | | | rates for each client should cover all your |
| paraphernalia from local government. With leaflet | | | | overheads including labour and fuel with a standard |
| delivery you are 10% more likely to receive a | | | | mark up. This can be brought down for higher |
| response that with direct mail. | | | | volumes and you might find that local government |
| This information is an incentive to anyone looking | | | | have fixed rates. |
| for a business with relatively low overheads which | | | | For larger jobs you can hire help from the local |
| have great earning potential. The first step is | | | | job centre, online or from a recruitment |
| market research and identifying where the most | | | | consultancy however bear in mind that you will be |
| lucrative clients will come from. The statistics on | | | | paying much higher hourly rates from a |
| local government are a dead giveaway and | | | | consultancy so casual labour from someone you |
| although many leaflet delivery contracts are done | | | | know might be preferable. An excellent knowledge |
| through local newspapers, there are still contracts | | | | of the local area is essential as you need to know |
| up for grabs and these tend to be very lucrative. | | | | which areas are going to best to target for which |
| Other potential earners are local fast food | | | | business. This is just a matter of common sense |
| restaurants, hairdressers, beauty salons, garages | | | | based on the client requirements. |
| and generally any business that relies on local | | | | Then you need to confirm your terms and |
| business. Leaflet delivery is an effective | | | | conditions of business which either full payment |
| alternative to other more expensive forms of | | | | upfront or a rolling deposit scheme is advisable. |
| advertising such as print and radio, so it is popular | | | | Then you should use your marketing and focus |
| with local businesses that have tight marketing | | | | on your core target businesses in your local area. |
| budgets. After establishing your target area has | | | | Remember when marketing that when you are |
| enough potential clients then you have to move | | | | marketing it does not say much for your belief in |
| toward your business plan. | | | | your own product unless the main focus of your |
| The business plan should include your start up | | | | marketing lies in leaflet delivery. |
| costs which should include everything you need to | | | | |