| In times of an economic downturn that affects | | | | new resorts and expansions of others. New |
| the holidays industry, it's worth remembering | | | | roads, rail links and tunnels were built on the island |
| which destinations are likely to not just maintain | | | | to compensate for the increase in traffic. In all, |
| their appeal but be able to invest for the future | | | | the government has spent more than 4 million |
| too. | | | | Euros on improvements that help ensure the |
| Over the years, Mallorca has been the most | | | | success of tourism on the island. |
| visited of the Balearic Islands. The majority of | | | | The major improvements help secure the |
| tourists to Mallorca are British. This is probably | | | | success of tourism on the island and aid in the |
| because of it's location in the Mediterranean Sea, | | | | preservation of the way of life. Another new and |
| a very short flight away for British visitors. | | | | exciting addition to the island is the upcoming |
| Palma International Airport reported that visitors | | | | construction of the new Congress Palace in Palma. |
| to Mallorca from the United Kingdom were up by | | | | Completion of the Palace is scheduled for 2010. |
| 5 percent in 2007. The only slow months for the | | | | The Palace will house many large celebrations, |
| airport were the first two months of the year. | | | | events, congresses and marketing activities. |
| Total passenger arrivals were up by over 5 | | | | The island of Mallorca has been steadily improving |
| percent on the one-year average. With more | | | | over the years. It has successfully maintained its |
| flights this year, tourism is expected to increase | | | | place as the most visited tourist destination, even |
| yet again. | | | | after more than 100 years. Increases in tourism |
| For many years, Mallorca has been the most | | | | drastically improve the way of life for all of |
| popular holiday island for Brits during the normal | | | | Mallorca's residents. |
| holiday season. The results of the 2007 study | | | | Most of Mallorca's tourism revenue comes from |
| seem to indicate a rise in tourism during the | | | | the beach resorts. Mallorca's beaches, resorts and |
| off-season months as well. In-season months | | | | crystal blue waters see more tourists than the |
| include primarily the summer months. Off-season | | | | interior rural areas. Mallorca is rich in culture. Those |
| months are classified as those months outside the | | | | who take advantage of all it has to offer are |
| summer months. In 2006 and 2007, the number | | | | never disappointed. The rural areas of Mallorca |
| of off-season tourists gradually increased. | | | | offer an entirely different approach to tourism. |
| The Mallorca tourism board has campaigned for | | | | Rural tourism includes viewing the beautiful |
| the past 15 years to increase tourism during the | | | | countryside and farms. Many local vineyards and |
| off-season. An island nation seeing 300 days of | | | | farms still produce the majority of the |
| sunshine per year can offer much more during | | | | vegetables, oils and wines used by chefs on the |
| their off-season than many other potential holiday | | | | island. Ovine, or sheep, farming is another major |
| locations. The recent rise in tourism in the | | | | contributor to the island's authentic appeal. |
| off-season is proving the tourist board's success | | | | Many tourists have recently realized a tour of |
| in its campaign. Mallorcan tourism has been going | | | | rural Mallorca gets them away from the hustle |
| strong for more than 100 years, and the tourism | | | | and bustle of the busier resort areas. Most of the |
| board looks forward to another 100. | | | | available villas and flats in rural areas of Mallorca |
| The Balearic Islands Government and Tourism | | | | are of authentic architecture and offer more |
| Board have every right to be proud of their work | | | | privacy than the popular and often crowded |
| and their nation. The island has grown and | | | | beach results. A tour of the interior of Mallorca is |
| improved dramatically over the past seven years | | | | ideal for the nature lover and historian alike as well |
| alone. The rise in popularity required the building of | | | | as the traditional holidaymaker. |