Marketing Your Waterside Holiday Cottage

Capture the imagination.investment.
You have a wonderful holiday home right by theThe holidaymaker also wants to see what your
water but can people get a feel of what it is likecottage is like from both the outside and inside.
to be there?These pictures alone are worth a thousand words
The blissful feeling of being able to sit, relax andand speak volumes about what you have to
enjoy idyllic views, watch the wildlife and let theoffer. All you now have to do is write a good
world float by! Try fishing, boating or canoeing allquality property description leading with the
of which maybe on the doorstep. These areproperty highlights ideally in a short and clear list
some of the wonderful benefits of having aof bullet points and support it up with a paragraph
cottage holiday by the water, but does youror two explaining the key facilities, local highlights
advertising and website really show what it is like& clear indication of how to enquire and the
to be there?bookings will come flooding in!
It is good quality pictures that really set the sceneA floor plan layout will also add significant value to
- good imagery will attract attention and captureyour photos and help everyone decide who will
potential custom and create new bookings. Thesleep where and where the bathrooms are etc.
key is to bring your holiday home to life throughFeel proud of what you have to offer and make
good photography and make it stand out proudlysure your photos and images represent this by
amongst the many others that are available. Doshowing off the standards you have set and
not let your wonderful holiday home be a bestcreate an expectant feel of what it could be like
kept secret, ensure that potential holidaymakersto stay at your cottage.
can picture themselves there and let yourIf you have a log fire or wood burner, do
pictures speak for themselves!photograph it looking warm and cosy. Put out
A bright sunny spring or summer day and a goodsome fresh flowers, a full bottle of wine and
quality digital camera will often do. To really showcouple of glasses and maybe a colourful fruit bowl
your property off at its best make sure that youon the dining table. The bathrooms and bedrooms
can see both the water and property in the sameneed to be made up nicely with fresh towels (if
photo and include views from the cottage itself.provided) and bedside table lights glowing gently.
Ideally from across the water itself, this helpsAny particular features or highlights that you may
show where the property is in relation to thehave do make sure they are on show i.e. Jacuzzi
water and what kind of views they can expect. Itbath, walk in shower, flat screen wide screen TV,
would be best if the garden were in full springetc.
bloom, but if not then use pot plants or hangingNow all you have to do is make sure they show
baskets to provide colour and decoration. Youon your website, your brochure and in all the
need not spend a fortune on professionallydirectory sites that your cottage appears and
produced photography though many do make thislook forward to the results.