| The new Volkswagen pickup, showcased as a | | | | Volkswagen Commercial Vehicles. ‘We took |
| concept last year and due to be launched in | | | | great care selecting this name, which can be used |
| Europe in 2010, is to be called the Amarok. | | | | globally and is meant to invoke positive |
| The new name means ‘wolf’ in the | | | | associations in all relevant international markets. |
| language of the Inuit, one of the Eskimo people | | | | The Amarok is a powerful and robust vehicle with |
| who live in northern Canada and Greenland who | | | | great stamina – just like the wolf,’ he |
| highly regard the wolf as king of the wilderness | | | | continued. |
| and a figure of robustness, endurance and | | | | Developed from scratch, the Amarok will be |
| superiority. It translates into ‘he loves | | | | launched as a double-cab pickup with four-wheel |
| stones’ in the languages spoken in South | | | | drive, while a single-cab version will be introduced |
| America. | | | | later. It will be powered by Volkswagen’s |
| ‘This name fits the characteristics of our | | | | powerful yet efficient, next generation common |
| pickup perfectly, which will set new standards in | | | | rail turbo diesel engines which will achieve class |
| its class,’ says Stephan Schaller, CEO of | | | | leading fuel consumption and emissions. |