| Home Broadband Landline Mobile Business | | | | service, and then migrated at a later date at no |
| Customers - sign up online now at | | | | extra cost to them. The first customers will go |
| Free Broadband | | | | live from the beginning of July 2006. |
| How in the worldwide web can TalkTalk offer | | | | In addition to the monthly fee, all customers will |
| broadband for free? Well, it's only possible thanks | | | | pay the standard monthly line rental charge of |
| to something called local loop unbundling. Without | | | | £11.00. |
| getting too technical, we can now use our own | | | | To support this strategy and to generate a more |
| equipment to supply UK homes instead of having | | | | rapid payback on our investment, we intend to |
| to rent it from BT. This means we can slash our | | | | deploy our exchange infrastructure as quickly as |
| costs and our customers never have to pay for | | | | possible. Based on current forecasts, we expect |
| broadband. | | | | to reach our initial target of 1,000 exchanges by |
| Customer offer | | | | May 2007. In addition, we will invest substantially in |
| For a monthly fee of £9.99, TalkTalk | | | | marketing and customer acquisition. |
| customers will receive: | | | | Charles Dunstone, Chief Executive Officer, said: |
| Unlimited local and national landline calls, 24 hours a | | | | "Our approach to business has always been about |
| day | | | | how little we can afford to charge our customers, |
| Unlimited international landline calls to 28 countries, | | | | rather than how much we can get away with. So |
| 24 hours a day | | | | today we are cutting more than 60% off the |
| Up to 8 Mbps broadband access | | | | cost of the average UK residential telephony and |
| This offer is available from today to all customers | | | | broadband bill, and additionally providing unlimited |
| in all 1,000 exchange areas, covering nearly 70% | | | | calls to 28 international destinations. The residential |
| of the UK population. If the local exchange has | | | | telecoms market in the UK will never be the |
| not yet been unbundled, the customer will initially | | | | same again. From today, broadband is a right, not |
| be connected via BT's wholesale IP Stream | | | | a privilege. |