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Home Broadband Landline Mobile Businessconnected via BT's wholesale IP Stream
Customers  -  sign  up  online  now  atservice, and then migrated at a later date at
no extra cost to them. The first customers
Free  Broadbandwill go live from the beginning of July 2006.
How in the worldwide web can TalkTalk offerIn addition to the monthly fee, all customers
broadband for free? Well, it's only possiblewill pay the standard monthly line rental
thanks to something called local loopcharge  of  Â£11.00.
unbundling. Without getting too technical, we
can now use our own equipment to supply UKTo support this strategy and to generate a
homes instead of having to rent it from BT.more rapid payback on our investment, we
This means we can slash our costs and ourintend to deploy our exchange infrastructure
customers  never  have  to pay for broadband.as quickly as possible. Based on current
forecasts, we expect to reach our initial
Customer  offertarget of 1,000 exchanges by May 2007. In
addition, we will invest substantially in
For a monthly fee of £9.99, TalkTalkmarketing  and  customer  acquisition.
customers  will  receive:
Charles Dunstone, Chief Executive Officer,
Unlimited local and national landline calls,said:
24  hours  a  day
"Our approach to business has always been
Unlimited international landline calls to 28about how little we can afford to charge our
countries,  24  hours  a  daycustomers, rather than how much we can get
away with. So today we are cutting more than
Up  to  8  Mbps  broadband  access60% off the cost of the average UK
residential telephony and broadband bill, and
This offer is available from today to alladditionally providing unlimited calls to 28
customers in all 1,000 exchange areas,international destinations. The residential
covering nearly 70% of the UK population. Iftelecoms market in the UK will never be the
the local exchange has not yet beensame again. From today, broadband is a right,
unbundled, the customer will initially benot a privilege.



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